In his just released publication New Media for Designers + Builders, Steve Mouzon addresses the stark reality that the design and architecture profession is not the game it used to be, and probably won’t be for a long time, if ever.
Seasoned architects and design professionals, and new graduates alike, are going to have to rethink how they do business. For the foreseeable future, opportunities for attractive and potentially lucrative design work are not going to walk through the door—they are going to remain hard to come by, and there’s a strong possibility that this is a new and permanent reality. Many have left the profession, but for those who haven’t, and are dedicated to the general improvement of things, Steve has done a great service. Money to throw around on marketing and promotion, we are told, is non-existent–the old ways of doing things are over. Traditional architects and designers will no doubt continue to design with tradition, but in order for them to get their services sold, they’re going to have to embrace the current technology, at least as far as promoting the work is concerned. Considering the overwhelming surfeit of mediocrity in everyone’s built environment, traditionalists wanting to make a significant impact would do well to heed Steve’s counsel.
The best part of what Steve has done is to tell us how to do it. There are many sources extolling the virtues of the new media, but Steve actually takes us step-by-step through the process. Whether it’s setting up a webpage or blog, sharing photos or communicating through the use of video (and much more), Steve tells us what he learned the hard way so that we won’t have to. For many of us, it is a difficult task to do any of these things, but Steve tells us how to do each one in detail, but then ups the ante by explaining why it is necessary and why it will be effective. The work Steve has put into this publication, and the special care taken to leave few if any stones unturned, will save weeks, even months for those who have a story to tell, design work to share, or a connection to be made. I have stubbornly resisted social media, such as Facebook and Twitter, for a long time, but Steve has turned me around. I have wanted to establish a web presence, but have felt overwhelmed. Now it looks easier.
The built environment continues down a perilous path. Steve Mouzon is a special talent whose mission seems to be to help as many as he can design a (much, much) better world for all of us. Earlier efforts have made productive inroads in teaching us how to design great buildings and sustainable environments. This time around, he helps those of us who are working to that end get our work from the conception stage to a permanent place in the ground.